Lore Oxford is a researcher, cultural theorist and strategist, with 10+ years experience in brand consulting, and a focus on decoding digital cultures.
Interested in → understanding the architecture of digital communities / ethical modes of curation amid cultural excess / the practical applications and onboarding of hype technologies / creating empathetic, inclusive and profitable work environments / the juxtaposition between desires for a digitally-enhanced society and a society in-sync.
Currently → brand strategy + cultural intelligence @ Reddit
What I do →
→ Cultural intelligence
→ Trend forecasting & futures
→ Media analysis & semiotics
→ Brand strategy
→ Building international + culturally fluent research teams
→ Designing collaborative processes + workflows
→ Digitally native methodology design
→ Ethnography & qualitative analysis
→ Storytelling w/ social data stacks
→ Writing + editing
Featured in → BBC News, Campaign, Creative Review, Dazed, D&AD, The Drum, The New Abnormal, Vice, Vogue for Business, Vox, WARC + more.
Worked with
Words + thoughts
→ ‘15 years from now, we’ll follow famous cows on the internet‘. An experimental output exploring the social, cultural and commercial implications
of cattle herds dying out.
→ ’Social media loves chaos.’ We’re headed into the apocalypse equipped with little more than some Minions memes and the urge to YOLO.
→ ’Julia Fox is making celebrity media joyful again.’ At a supposed ‘peak celebrity’, Julia breathes new life into celebrity by subverting everything we love to hate about rich and famous women.
→ ‘Why do NFTs look like that?’ When we look back, what’ll we remember of the sudden entry of NFTs into culture? Some thoughts on the semiotics of web3.