Lore Oxford is a researcher, cultural theorist and strategist, with 10+ years experience in brand consulting, and a focus on decoding digital cultures.

Interested in → understanding the architecture of digital communities / ethical modes of curation amid cultural excess / the practical applications and onboarding of hype technologies / creating empathetic, inclusive and profitable work environments / the juxtaposition between desires for a digitally-enhanced society and a society in-sync.

Currently → brand strategy + cultural intelligence @ Reddit



What I do

→ Cultural intelligence
→ Trend forecasting & futures
→ Media analysis & semiotics
→ Brand strategy
→ Building international + culturally fluent research teams
→ Designing collaborative processes + workflows
→ Digitally native methodology design 
→ Ethnography & qualitative analysis
→ Storytelling w/ social data stacks
→ Writing + editing



Featured in → BBC News, Campaign, Creative Review, Dazed, D&AD, The Drum, The New Abnormal, Vice, Vogue for Business, Vox, WARC + more.

Worked with

Words + thoughts

‘15 years from now, we’ll follow famous cows on the internet‘. An experimental output exploring the social, cultural and commercial implications
of cattle herds dying out.

’Social media loves chaos.’ We’re headed into the apocalypse equipped with little more than some Minions memes and the urge to YOLO.

’Julia Fox is making celebrity media joyful again.’ At a supposed ‘peak celebrity’, Julia breathes new life into celebrity by subverting everything we love to hate about rich and famous women.

‘Why do NFTs look like that?’ When we look back, what’ll we remember of the sudden entry of NFTs into culture? Some thoughts on the semiotics of web3.